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In the world of marketing, research shows that AI is one of the top trends people are watching. When BrightEdge asked content, search, and digital marketers about what they saw as the next big trend in marketing, the top 3 answers were consumer personalization (28.66 %), AI (25.69 %), and voice search (21.23 %).

Last year at Unite, we shared that one of the biggest struggles merchants face is navigating how to create and manage marketing campaigns. Since marketing apps frequently solve this problem for merchants, we invested in helping Shopify Partners showcase how their apps can improve merchant marketing efforts through use of the Marketing Events API.